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In 2009,Yoram Solomon took a group of executives through a strategic planning process. Following the framework of The Alchemy of Growth, the goal was to identify what products or services does the company have in Horizon 1 (the "Cash Cow") and Horizon 2 (growth stage, although not profitable yet), and then plan the investment in Horizon 3 products, or "The Next Big Thing." To explain the framework, I used existing companies as examples. As we discussed Apple, one of the participants asked what I...

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Posted By Steven Barrett

Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transport too.

Ending years of speculation, Apple's late entry into a crowded field was made official Friday with the disclosure that the California Department of Motor Vehicles had awarded a permit for the company to start testing its self-driving car technology on public roads in the state.

The permit covers thr...

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Posted By Steven Barrett

Firm reveals secret project in statement to US highways regulator, two years after rumours of its interest began to circulate

 
 
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Apple confirms it is working on self-driving cars

Firm reveals secret project in statement to US highways regulator, two years after rumours of its interest began to circulate

The company, which has been rumoured to be interested in the automated car market for the pa...

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Posted By Steven Barrett

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