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In 2009,Yoram Solomon took a group of executives through a strategic planning process. Following the framework of The Alchemy of Growth, the goal was to identify what products or services does the company have in Horizon 1 (the "Cash Cow") and Horizon 2 (growth stage, although not profitable yet), and then plan the investment in Horizon 3 products, or "The Next Big Thing." To explain the framework, I used existing companies as examples. As we discussed Apple, one of the participants asked what I...

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Posted By Steven Barrett

APPLE could pack the upcoming iPhone 8 with two batteries to solve the iPhone's battery woes, new reports have claimed.

UNUSUAL UPGRADE: New reports suggest the iPhone 8 could launch with two batteries in tow

Ahead of the , a lot of speculation surrounds the eagerly awaited handset.

The device, which could launch as the iPhone X or iPhone Pro, has been tipped to feature everything from a new design to integrated facial recognition technology.

Now, however, it's been suggested th...

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Posted By Steven Barrett

Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transport too.

Ending years of speculation, Apple's late entry into a crowded field was made official Friday with the disclosure that the California Department of Motor Vehicles had awarded a permit for the company to start testing its self-driving car technology on public roads in the state.

The permit covers thr...

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Posted By Steven Barrett

Apple could revive the ancient scrolls used by the Roman Empire- but with a modern twist.

The Cupertino company has received a new patent for a device consisting of two barrel-shaped casings that house a OLED retractable screen, processing unit, cameras and other electronics.

The patent has suggested that the firm may be looking at alternative designs for its iPhone and iPad.

Apple could revive the ancient scrolls used by the Roman Empire- but with a modern twist. The Cupertino company has received a new patent for a device consisting of two barrel-shaped casings that house a OLED retractable screen, processing unit, cameras and other electronics

Apple could revive the ancient scrolls used by the Roman Empire- but with a modern twist. The Cupertino company has receiv...

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Posted By Steven Barrett

Evidence mounts for wirelessly charged iPhone

Could the iPhone 8 come with wireless charging capabilities? It's a rumor that's been consistently thrown around in relation to Apple's next iPhone, and a new report adds further fuel to the fire.

According to a source "with knowledge of the matter" speaking to Reuters, Apple has "at least five different groups" working on wireless charging technology.

Even for a company as big as Apple, to dedicate not one, not two, but five groups to a project suggest...
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Posted By Steven Barrett

APPLE uses tweets from PC users to fire shots at Microsoft and other computer manufacturers in new iPad Pro ad campaign.



ipad pro vs windows laptop pc apple microsoftGETTY

Apple has kickstarted the battle between iOS and PC devices

Apple has launched an extraordinary new ad campaign that may just restart its long-running war with Microsoft and Windows 10.

The iPhone and iPad manufacturer has launched a series of new adverts  and slamming the many faults that affect computers.

Stating that the iPad Pro is “better than a co...

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Posted By Steven Barrett

Huawei has launched the Huawei Watch 2 as it takes another stab at the smartwatch market with a focus on fitness, looking to steal users from the likes of Fitbit and Apple.

The device comes in two variants - the regular Huawei Watch 2 and a "classic" version - and was launched at Mobile World Congress (MWC) in Barcelona on Sunday.

Key features include:

         Ceramic bezel
  • A space for a SIM card meaning the device does not have to be tethered to a phone to use cellular functions like phone calls
  • Ru...
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Posted By Steven Barrett

 

  • Three new iPad models are expected to be launching in March 
  • The three devices are expected to be 7.9, 9.7 and 10.1-inch models 
  • Believed to have new design with smaller bezels 
  • Claims Apple also set to unveil new red iPhone 7 and 128gb iPhone SE 

Apple is preparing to launch a trio of new iPads alongside a new red coloured iPhone 7 and a 128gb iPhone SE at a surprise March event, it has been claimed.

The move would be the first major overhaul of Apple's iPad Pro line, and would replace the aging i...

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Posted By Steven Barrett

I’ve used AirPods for a month — here are 6 changes Apple should make to the next version

apple airpodsThe Apple AirPods.Hollis Johnson/Business Insider

 

Apple’s AirPodsare fine.

They’re lightweight, they’re remarkably easy to pair with an iPhone, and they’re one of two truly wireless earphones I’ve used that can hold a Bluetooth connection without totally freaking out.

They work. You’d be surprised at how few wireless headphones you can say that about.

Still, I’d have a hard time recommending them to non-tech-ent...

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Posted By Steven Barrett

 

 
Elon Musk, chairman and chief executive officer of Tesla Motors
David Paul Morris | Bloomberg | Getty Images
Elon Musk, chairman and chief executive officer of Tesla Motors

Electric carmaker Tesla Motors has hired a key Apple software engineer to oversee its Autopilot self-driving software efforts, Tesla said in a blog post Tuesday.

Chris Lattner, who served at Apple for more than a decade, said in a online message to Apple developers on Tuesday morning that he would "leave Apple later this month to pursue an opportunity in another space" without saying whic...

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Posted By Steven Barrett

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