In 2009,Yoram Solomon took a group of executives through a strategic planning process. Following the framework of The Alchemy of Growth, the goal was to identify what products or services does the company have in Horizon 1 (the "Cash Cow") and Horizon 2 (growth stage, although not profitable yet), and then plan the investment in Horizon 3 products, or "The Next Big Thing." To explain the framework, I used existing companies as examples. As we discussed Apple, one of the participants asked what I...

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